Where wall tile makes sense
Full bathroom wall tile, shower walls, fireplace surrounds, kitchen accent walls behind the range, mudrooms, foyers, and feature walls in living spaces. Each of those has slightly different substrate and edge-finish requirements.
Edge finishing matters
When tile stops, the edge has to be finished. Options include Schluter-style metal trim, bullnose tile, or a clean mitered tile edge for slab-look porcelain. We plan the edge during layout, not as an afterthought.
Substrate by room type
Wet walls require cement board and waterproofing. Dry feature walls can be tiled to properly prepped drywall. The substrate decision is part of the quote, not an extra later.